Cost of Heating Video

Cost of Heating Video


Cost of Heating Video


The cornerstone of our marketing program is Reducing the Cost of Heating in any application where our

Watt-Flex® cartridge heaters are utilized.  We tell our customers to ignore any differences in up-front

purchase price and focus on reduction of:


Operating Costs … more efficient heaters using less power

Replacement Costs … Watt-Flex lasts 50% longer on average so fewer will be purchased

Routine Maintenance Costs … use fewer heater = less replacement time and less downtime

Heater Changeout Costs … Watt-Flex eliminates bore seizure and many maintenance and downtime hours


Our two previous market focused videos addressed problems with Bore Seizure and with Uneven heating.

The Bore Seizure video is five-years old and has been viewed by 9.9k visitors and the one-year old Uneven

Heating video by 2.6k viewers.  Our newest video brings it all together with a discussion about the Cost of

Heating, taking each of the above factors into account.


Please visit:   You can certainly use this address in an email to help your

customer to understand the value of a Watt-Flex cartridge heater.  Our advertising will be oriented toward

driving potential customers to this video and an appreciation for how Dalton Electric can help Reduce the

Cost of Heating.




                          Friday Funnies


A man feared his wife wasn't hearing as well as she used to and he thought she might need a hearing aid.

Not quite sure how to approach her, he called the family doctor to discuss the problem. The Doctor told him

there is a simple informal test the husband could perform to give the doctor a better idea about her hearing loss.


Here's what you do," said the Doctor, "stand about 40 feet away from her, and speak in a normal conversational

speaking tone to see if she hears you.  If not, go to 30 feet, then 20 feet, and so on until you get a response."


That evening, the wife is in the kitchen cooking dinner, and he was in the den. He says to himself, "I'm about

40 feet away, let's see what happens."  Then in a normal tone he asks, 'Honey, what's for dinner?"


No response … So the husband moves closer to the kitchen, about 30 feet from his wife and repeats, "Honey,

what's for dinner?"


Still no response … Next he moves into the dining room where he is about 20 feet from his wife and asks,

"Honey, what's for dinner?"

Again no response.  So, he walks up to the kitchen door, about 10 feet away.. "Honey, what's for dinner?"


Again there is no response.  So he walks right up behind her... "Honey, what's for dinner?"


"Ralph, for THE FIFTH time, it's chicken"

Read 29 times

Bore Seizure

Uneven Heat

Cost of Heating