TGID Newsletters

TGID Newsletters

TGID (Thank Goodness It's Dalton!) Newsletters

Our short and sweet TGID newsletters are emailed every Friday to Dalton distributors. Sometimes you'll find a write up on a new cartridge heater or platen heater application, and other times you'll find tried-and-true selling tips. We also take the time to occasionally spotlight one of our many fine Dalton employees.

One thing you will always find in TGID is our Friday Funnies—this is sure to give you an end-of-week chuckle or smile. We invite you to read, learn, and enjoy TGID!

Smart Marketing2017-11-10

Smart Marketing


One of our very smart distributors sent us a copy of an email which they used for a mass mailing.  As

shown below, their Logo and company contact information was followed by copy suggesting that the

recipient look at our two videos.  Both boxes were hot links to the videos:


Check out these quick videos of split sheath cartridge heater benefits.

Dalton manufacturers Watt-Flex split sheath cartridge heaters that expand when energized to maximize bore contact and heat transfer, contracts when de-energized for warranted removability.

Their continuous coil ensures uniform temperature profile, eliminates cold sections, warping and bore seizures; and permits a hot-tip option. Available in lengths to 60" and diameters to 1", and in several mounting configurations. They can be zoned for specialized temperature profiles and manufactured with an optional replaceable thermocouple for more accurate temperature sensing.

Please email or call if you have any questions or would like to receive a quote.

I am certain that this will generate some significant interest on the part of their customers and prospects.  And I would suggest to all distributors that this is an effective way to capture the eye of your clients and prospects.  Let your Regional Manager help you with copy, pictures and organization of a mailing.




            Happy 242nd  Birthday United States Marine Corps !!!



    Friday Funnies

Salesman: Would you like to buy a pocket calculator?

Customer: No, thanks.  I already know how many pockets I have.


I had a door-to-door salesman call one time selling, of all things, burial plots.  I told him that we already had our plots in another cemetery.  He seemed uncertain as to what to say next, but he recovered to say politely, “I hope you’ll be very happy there.”































































Advertise the Video2017-11-03

Advertise the Video


Our video about Bore Seizure has been most useful as a vehicle for marketing as discussed

a couple of weeks ago in this Newsletter.  And now it is joined by our video about Uneven

Heating, which addresses problems in a very different segment of applications.  Packaging,

heat seal and lamination companies need extremely even temperature profile across their

cartridge heaters.





Above is an excerpt from the page of  our latest advertisement on GlobalSpec.  It features the Uneven Heating

Profile ad and we are expecting an uptick in lead response.  We will continue to work with you in marketing

partnership toward greater success in 2018.


       Friday Funnies


A salesman comes home after a hard day’s work and is greeted by his wife at the front door.


She tells him she has good news and bad news about their new car.

The salesman says: "OK, honey — so give me the good news."

His wife replies: "The good news is, the air bags work!"

Keep It Dry2017-10-27

Keep It Dry

I just quoted an application for a .608" bore application with a 15mm (.590") diameter heater.  Invariably

the question gets asked: "Should I put anything in the bore to help with the heat transfer?"  Before I

recommended this diameter, I confirmed that the length of the heater was sufficient to allow the split

sheath to expand bilaterally to the bore ... it was at 24"  I also confirmed that the watt density was in a

range that would not present a problem with marginal heat transfer ... it was at 35 watts/  Success

in applications like this often depend on a couple of variables.

But, getting back to the question at hand, do we recommend any agent in the bore?  As always, the

answer is a resounding "NO".  In a bore like this, we are certainly not concerned with heater removal,

because we have plenty of room in the fit.  The contraction of our heater will account for ease of removal

in nearly every application.



And the expansion of our heater will take care of the heat transfer, even in an oversized bore.  Use of

heat transfer agents usually represent contamination to the heater.  Insertion in the bore causes the

substance to be pushed out ... if the heater has a header, it will directly enter during heater insertion.

Go with a dry bore and the Watt-Flex® cartridge heater will take care of the rest. 

                           Friday Funnies

A man takes his Rottweiler to the vet.  "My dog is cross-eyed, is there anything you can do for him?"

     the man asks.

"Well I'm not sure," said the vet, "let's have a look at him."

So the vet picks the dog up and examines his eyes, then he checks his teeth. Finally, he says, "I'm

     going to have to put him down."

"What? Because he's cross-eyed?"

"No, because he's really heavy."

Money - Set the Stage2017-10-20

Money – Set the Stage

Even temperature profile – better heat transfer – longer life – warranted elimination of

bore seizure … It does not matter how technically advanced or reliable our heater is,

if the customer is unwilling or unable to make the necessary investment to obtain it,

the result is the same … no sale.  And that translates to wasted time and effort, and

a frustrated salesperson.

The issue of cost must be addressed early in the selling process.  If this does not

happen, stalls and objections will develop that revolve around the pricing issue during

the presentation.  And if the salesperson allows this to happen, he/she will finish up

wrestling over the price.

This is why the discussion of Cost vs. Price is on the back page of our presentation

brochure.  Upon completion of the discussion about the benefits of the Watt-Flex®

cartridge heater, and before talking specific sizes, it is most beneficial to talk about

elimination of bore seizure, reduced maintenance and replacement cost, reduced

machine downtime and reduced overall Cost of Heating.  Set the stage early in the

discussion and objections turn to agreements.


               Friday Funnies

A woman was shopping in a fairly nice dress store. Trying on a dress and liking it,

she asked the salesman the price. When he told her she launched into a tirade about

prices these days, covering just about everything from housing to auto tires.

After ten minutes or so, the salesman had obviously had enough and said, “My

dear lady, if the cost of living is so high and obviously so offensive to you, why do

you bother ?”

Email Links2017-10-13

Email Links

How interesting are your emails?  Generally we send them off to transmit requested

information, qualify a quote request or order or prompt a potential customer in your

marketing routine.  But often the recipient will glance at the email and, if there is not

a specific response required, will blow it off.  With marketing emails it is particularly

difficult to grab your customers attention.  


Including links in your emails is an effective way to focus a customer’s interest.

If you are writing about the Watt-Flex® cartridge heater elimination of bore seizure,

inclusion of is immedately

identifiable as an internet link.  And it never hurts to add a picture.



If you are espousing the value of the continuous coil, it’s which is the video that

we discussed last week.

If videos are not available, a simple link to a website page will direct the reader to

more information …

One hint: make sure it is an active link so the reader does not have to cut and paste

copy to a browser.  Get creative with your emails and engage your customers !!!






              Friday Funnies

Three violin manufactures have all done business for years on the same block

in the small town of Cremona, Italy. After years of a peaceful co-existence, the

Amati shop decided to put a sign in the window saying: "We make the best violins

in Italy."

The Guarneri shop soon followed suit, and put a sign in their window proclaiming:

"We make the best violins in the world."

Finally, the Stradivarius family put a sign out at their shop saying: "We make the

best violins on the block."

Uneven Heating Solution2017-10-06

Uneven Heating Solution

The elimination of problems with Bore Seizure was the focus of our first video.  That is a

particularly difficult outcome of using a conventional (solid) cartridge heater that often results

in the necessity for drilling a heater out of the bore.  This is an onorous process that will steal

maintenance hours, cause machine downtime and cost more than the replacement of a new

heater.The split-sheath Watt-Flex® cartridge heater will contract bilaterally when de-energized,

allowing it to be removed from the bore.

From a performance standpoint, the Watt-Flex cartridge offers another great benefit as a result

of its design.  It has a continuous coil that extends the length of the heater, around the tip and

back along the other leg.  This provides the most even temperature profile of any cartridge

heater available.  It is of particular benefit in packaging applications and platens used for heat

sealing, where an even temperature across the surface is required.

Additionally, the continuous coil is one long resistor … it is either on or off.  Conventional

heaters longer than 4” to 5” have multiple cores which can burn out independently, leaving

sections of the cartridge cold.  We have introduced a new video which explains the benefits

of the continuous coil … please take two minutes to give it a look:





                     Friday Funnies

Hollywood must be the only place on earth where you can be fired by a man wearing a

Hawaiian shirt and a baseball cap.
   ~ Steve Martin

I don't believe in astrology. I am a Sagittarius and we're very skeptical.
   ~ Arthur C. Clarke

If God had intended us to fly he would have made it easier to get to the airport.
   ~ Jonathan Winters

Back to Basics - Lead Wire Insulation2017-09-29

Back to Basics – Lead Wire Insulation

Last week we discussed Wire material options … this week we complete the discussion with a

review of the insulation provided to cover the leads:

Standard leads: Teflon Glass Teflon (TGGT) … Teflon Tape, Fiberglass servings, Glass braid

(woven fiberglass), Teflon coating … Temperature rating to 250 degC / 480 degF … color is

white with no tracer.



Extruded Teflon leads … Temperature rating to 250 degC / 480 degF … variety of colors


High Temp leads: Treated Glass servings primary, Treated Glass braid … Treatment consists

of polyester based material … Temperature rating to 450 degC / 840 degF … color is white

with a blue tracer.


MG leads … Mica Glass composite, Treated Glass braid … Temperature rating to 530 degC /

990 degF … color is white with Red or Black tracer.

Our most common leads are standard or high temperature, which resist breakage during flexing

and exposure to rated heat.  Teflon leads also offer resistance to liquid contamination and

excellent resistance to flexing.  MG leads are more limited in conditions of flexing.


                                Friday Funnies

An Englishman, a Frenchman, a Spaniard, and a German are all watching a Dalton Electric

heater demonstration at an industrial show.  The presenter noticed that the four gentlemen

have a very poor view from the back of the crowd, so he jumps up on a table and calls out,

'Can you all see me now?' And they respond: 'Yes.' 'Oui.' 'Sí.' 'Ja.'

Back to Basics - Lead Wire2017-09-22

Back to Basics – Lead Wire

We were asked about the lead wire options that we have available and realized that the

full variety of wires and insulations are not laid out in our brochures.  So here they are:

Wire options:  Generally we use stranded Grade “A” nickel leads.  The different gauges

of wire are obtained by winding a number of strands of 30 gauge wires from 7 (24 gauge)

to 65 (12 gauge).  Nickel stranded wire has two benefits over other materials … it best

resists breakage from flexing and it’s coefficient of expansion under heat most closely

matches that of the stainless pins into which they are terminated.

The other type of wire used is either Nickel Clad Copper (NCC) or Nickel Plated Copper

(NPC).  Grade “A” nickel leads have a limitation in the amperage that they are able to

carry.  As heat rises, the amperage rating that wire can carry is reduced.  Nickel leads

are sufficient and supplied with about 85% of the heaters that Dalton Electric Heating

supplies.  NCC leads round out the bulk of heaters shipped, with a very small percentage

of NPC leads, both being used in higher amperage conditions.

Grade “A” stranded Nickel leads are the default choice for their integrity, resistance to

breakage and overall performance.  Next week:  Lead Wire Insulation

          Friday Funnies

When a clock is hungry it goes back four seconds.

With her marriage, she got a new name and a dress.

The guy who invented the umbrella planned to call it a brella, but hesitated.




Prospects and customers buy for their own reasons … not ours !!!  As unreasonable as

it seems, this is simply the reality of sales.  So a salesperson must determine by asking,

what are the prospects motives for wanting, needing or desiring the product?  The

salesperson must determine exactly what the product they will offer will accomplish.


What problem is the prospect trying to avoid or solve? … is it an immediate or future

need? … is it a short or long-term solution?  We recently had a long-term customer ask

us to quote the inclusion of a high cost connector on the heater that we regularly

supplied.  As it turned out, the connector price was more than the heater price and we

predicted that we would not secure the extra business, unless the customer had a



But the customer immediately issued the P.O., obviously not wanting to continue

buying and assembling connectors in their own shop.  Customers motives are based

on a variety of needs and it is our job to determine their reasons for wanting to purchase

our products.  Effective questions at the outset of an interview generally uncover

problems that we can solve and the motives that we can address.



        Friday Funnies


When fish are in schools, they sometimes take debate.


The batteries were given out free of charge.


When you've seen one shopping center you've seen a mall.


When she saw her first strands of grey hair she thought she'd dye

MgO Compaction2017-09-08

MgO Compaction

Conventional cartridge heaters are constructed with resistance wire wound a ceramic

core.  These cores are loaded into a tube and held in position with spacers.  Magnesium

Oxide (MgO) is inserted into the tube, filling all voids between cores and between cores

and the heater sheath.

MgO is used because it provides two critical properties: heat transfer and dielectric or

insulation.  When MgO is compacted, both of these properties are increased, so the

formation of a high watt density cartridge heater is accomplished by swaging the sheath.

Swaging is diameter reduction using circular hammers, which causes compaction of the

MgO in the heater.  The limitation with a conventional heater is that too much compaction

of the MgO will crack the ceramic core.


Watt-Flex® cartridge heaters are made by suspending the resistance coil in the tube and

filling it completely with MgO, both inside and outside the coil.  This allows us to form the

heater and swage to a much greater compaction, to near its maximum density … no ceramic

core to crack. The resulting uniformity and greater compaction result in a better dielectric,

keeping the current in the coil and allowing a higher watt density.  And better compaction

provides better heat transfer, resulting in significantly longer heater life.




           Friday Funnies

Police were summoned to a daycare center where a three-year-old was resisting a rest.

Did you hear about the fellow whose entire left side was cut off? He's all right now.

A bicycle can't stand alone; it's just two tired.

The guy who fell onto an upholstery machine is now fully recovered. 

Back to Basics - Sleeving2017-09-01

Back to Basics – Sleeving

At the terminal end of a Watt-Flex® cartridge heater there is a hollow core terminal

pin extending 1/4“.  Internally, the resistance coil is welded to this pin and externally.

the lead wire is crimped on.  The electrically live pin is covered with sleeving, the

design of which depends on the lead wire specification.

If the wire has standard temperature insulation, the sleeve used is a red silicone

rubber on a fiberglass braid.  It is generally supplied at 1-1/8” long, covering the

terminal pin and part of the wire. This sleeve has excellent mechanical properties

and is rated to 480 degF (250 degC).



For high temperature applications, a blue, heat cleaned fiberglass braid with an

acrylic resin binder is used.  This sleeve is rated to 840 degF (480 degC) and

can withstand much higher temperatures for short periods.  For very high

temperatures, we specify a VHT sleeve, providing thermal protection to 850

degF and intermittently to 1600 degF.

For borderline temperature applications, you can request an upgrade in the

sleeve closest to the heater.  That is, if the wire is standard teemperature,

you can specify high temperature sleeve to provide additional protection.





                  Friday Funnies

I’ve given up social media and am trying to make friends outside Facebook

while applying the same principles. Every day, I walk down the street and tell

passersby what I’ve eaten, how I feel, what I did the night before, and what I

will do tomorrow. Then I give them pictures of my family, my dog, and me

gardening. I also listen to their conversations and tell them I love them.

And it works. I already have three people following me—two police officers

and a psychiatrist.

Back to Basics - Continuous Coil2017-08-25

Back to Basics – Continuous Coil

Last week we discussed wattage distribution in a Watt-Flex® cartridge heater, used

to compensate for uneven heat within a platen or large heat sink.  We have had

countless applications in which our customer comes to us with uneven heating

across a large laminating press or heat seal platens.  Their problem is generally

that a conventional heater has cold spots, a long cold terminal end or a cold tip.

The Watt-Flex cartridge has a continuous coil, whether it is two or ninety inches

long.  It begins at the terminal pin, runs the length of one leg, around the tip and

back down the other leg to the other terminal pin.  This design provides extremely

consistent heat for the entire profile of the heater.

Sealing platens for automotive manifolds or reservoirs cannot afford to have

cold spots and sealing bars for plastic bag sealing cannot tolerate the failure

of one coil segment of a conventionally designed heater.  Generally, an uneven

heating scenario can be remedied with a standard Watt-Flex cartridge,

eliminating the extra cost for providing distributed heat.



               Friday Funnies

America is the only country where a significant proportion of the population

believes that professional wrestling is real but the moon landing was faked.
  ~ David Letterman

The best cure for sea sickness is to sit under a tree.
  ~ Spike Milligan

Having more money doesn't make you happier. I have 50 million dollars but

I was just as happy as when I had 48 million.
  ~ Arnold Schwarzenegger.

Back to Basics - Heat Distribution2017-08-18

Back to Basics - Heat Distribution

The Watt-Flex® cartridge heater often is used in its standard format, providing

an even temperature profile in a heated mass, in which conventional heaters

lose too much heat on the edges.  But occasionally a workpiece is uninsulated

and requires compensating heat on the outside to make up for heat losses.

In this case a heater with distributed wattage is provided to place a higher watt

density in specific locations along the heater profile where it is needed.  Generally

the two extremes of the heater will be designed with 5% to 15% higher wattage

to compensate for edge losses in a package or bag sealing bar or a sealing



This is accomplished by providing different densities of resistance coil in the

heater.  When specifying a design, it is necessary to provide one of two info

packages to design the heater.  You can send a set of specifications for the

workpiece to be heated and a heat profile under undistributed heating condi-

tions.  Or you can specify the length of each zone and the wattage or

percentage of wattage that you need.  Call your Dalton Electric Regional

manager with any questions.


    Process Heating Magazine … take a look !!!


                                   Friday Funnies

Tom was so excited about his promotion to Vice President of the company

he worked for and kept bragging about it to his wife for weeks on end.

Finally she couldn't take it any longer, and told him, "Listen, it means nothing,

they even have a vice president of peas at the grocery store!".

"Really?" he said. Not sure if this was true or not, Tom decided to call the

grocery store.

A clerk answers and Tom says "Can I please talk to the Vice President

of peas?"

The clerk replies "Canned or frozen?" 

Kevin Pierce - 30 Years2017-08-11

Kevin Pierce – 30 Years


Kevin joined Dalton Electric 30 years ago and has been a model employee, always

on time, hard working and a friend to all on the Production floor.  He has done a

variety of jobs over the years and now principally works the burnout and annealing

ovens.  We are blessed to have such a valued employee.


Kevin lives locally and has been a part of the Ipswich community for the better

part of his life.  He loves all sports, but he sleeps and breathes the Boston Bruins

hockey team.  Winter is a particularly wonderful season for Kevin and he will

gladly give you an analysis of the upcoming season for the asking.




Kevin chose pizza for his party and was honored with a large celebration cake

and ice cream.  In addition to a generous bonus gift card, Kevin received a

beautiful picture depicting the six Bruins Stanley Cup wins and the team logo

at the time, as well as a commerative coin.



                         Friday Funnies

A father texts his son:

"My Dear Son, Today is a day you will treasure for all the days of your life.

   My best love and good wishes.

   Your Father."


His Son texts back:"Thanks Dad. But the wedding isn't actually untiltomorrow!"


His Father replies:"I know."

Back to Basics - Insertion Stop2017-08-04

Back to Basics - Insertion Stop

Maybe the most basic insertion stop is an accessory on the end of a Watt-Flex®

cartridge heater ... a header or a clip support, welded onto the end of the heater

will be larger than the bore and act to prohibit further bore insertion.  The depth

to which the heater is inserted is then simply a matter of controlling length.

If it is desirable to have part of the heater extending from the bore, a simple bead

of TIG weld on the sheath of the heater will stop insertion.  The positioning of the

bead can be measured as "A" (distance from the terminal end) or "B" (distance

from the tip), controlling insertion distance.



If the heater must be held into the bore, the addition of a flange or mounting

bracket will do the trick.  Depending on the diameter of the heater, the flange

will either have mounting holes or slots with which the heater may be fastened

to the edge of the heat sink bore.  It is the same accessory that we use to

fasten the heater to a thermal well (above).  The mounting bracket is simply an

angled, notched accessory, usually welded at the terminal end (below).






             Friday Funnies

Morris, an 82 year-old man, went to the doctor to get a physical. A few days later,

the doctor saw Morris walking down the street with a gorgeous young woman on

his arm. 

A couple of days later, the doctor spoke to Morris and said, 'You're really doing

great, aren't you?' 

Morris replied, 'Just doing what you said, Doc: 'Get a hot mamma and be cheerful.'' 

The doctor said, 'I didn't say that. I said, 'You've got a heart murmur; be careful.' 

Bore Seizure

Uneven Heat

Cost of Heating