TGID Newsletters

TGID Newsletters

TGID (Thank Goodness It's Dalton!) Newsletters

Our short and sweet TGID newsletters are emailed every Friday to Dalton distributors. Sometimes you'll find a write up on a new cartridge heater or platen heater application, and other times you'll find tried-and-true selling tips. We also take the time to occasionally spotlight one of our many fine Dalton employees.

One thing you will always find in TGID is our Friday Funnies—this is sure to give you an end-of-week chuckle or smile. We invite you to read, learn, and enjoy TGID!

Thermocouple Profiles2017-05-05

Thermocouple Profiles

It has been a number of years since we discussed thermocouples and their use with

Watt-Flex® cartridge heaters.  Conventional cartridge heaters employ an internal

thermocouple, which measures the temperature of the heating coil in the heater.  The

Watt-Flex heater can be supplied with a groove along the split in the sheath which

will accommodate a .040” or .062” diameter needle-type thermocouple.



The thermocouple slides along the groove (within the diameter of the heater and bore)

to the tip of the heater and can monitor the temperature at any point along the profile of

the heater, depending on how far it is inserted.  It monitors the temperature at the point

of transfer from the heater to the host metal, providing a more accurate portrayal of the

process temperature.  The below picture shows the end of the thermocouple inserted to

monitor the temperature at the hot tip of the heater.




The thermocouple is usually the first to fail in a conventional heater, necessitating the

disposal of the entire unit. The external thermocouple of the Watt-Flex cartridge can

be easily replaced without shutting down the heating system.  Some users are more

concerned about down time and will insert one thermocouple on either side of the heater.

Then, with a failure, they simply disconnect one t/c and connect the other.


        Friday Funnies

Smith climbs to the top of Mt. Sinai to get close enough to talk to God.

Looking up, he asks the Lord. "God, what does a million years mean to you?"

The Lord replies, "A minute."

Smith asks, "And what does a million dollars mean to you?"

The Lord replies, "A penny."

Smith asks, "Can I have a penny?"                                                                                            

The Lord replies, "In a minute."

Selling Up2017-04-21

Selling Up


I read an interesting article that stated: “After years of record sales, volumes are forecast to

flatten out, or decline. When volumes drop, customers turn up the heat on their parts suppliers.”

Now I’m not sure that I agree with the author’s assessment of the future, at least for this year,

but the article got me thinking about how we deal with the pressure.  Most certainly, it will be a

direct assault on prices.


This puts manufacturers and sales organizations in a tight spot, because in a time of decreasing

volumes, a demand of decreasing prices becomes a double hit.  If you have a strong relationship

with your customer, dropping prices may not be the sole option.  In discussion, you must determine

what your customer’s objective is … almost certainly, it will be cost cutting.  If you are talking with

an OEM, cutting prices falls right to the bottom line.  This becomes a decision on their part as to

whether they stay with you at the price level you are willing to offer (concession or not) or go to

another vendor.  Customer loyalty becomes a decisive factor.


But If you are dealing with a user and are discussing the right product, you certainly have a leg

up.  Watt-Flex® cartridge heaters cut the Cost of Heating.  The longer life of a Dalton heater

will continue to improve their cost picture.  When they consider that removal of a seized

conventional heater generally costs more than a new cartridge heater, cost will dictate the

decision.  And machine downtime for more frequent and longer heater changeouts helps to

cement your position.  Forget the Price of the Heater … sell Cost of Heating !!!





          Friday Funnies


During his physical, the doctor asked the patient about his daily activity level.

He described a typical day this way:

“Well, yesterday afternoon, I waded along the edge of a lake, drank four beers, escaped from

wild dogs in the heavy brush, marched up and down several rocky hills, stood in a patch of

poison ivy, crawled out of quicksand, jumped away from an aggressive snake and took four

leaks behind big trees.”

Inspired by the story, the doctor said, “You must be one heck of an outdoors man!”

”No,” he replied, “I'm just a terrible golfer.”

Patriot's Day2017-04-14

Patriot’s Day


Patriots' Day was first established in the state of Massachusetts in 1894 as a public holiday,

commemorating the date of the Revolutionary War battles of Lexington and Concord.  The holiday

was originally celebrated on April 19, the actual anniversary of the battles (fought in 1775).   Mounted

re-enactors retrace the midnight rides of Paul Revere, Samuel Prescott and Billy Dawes (with police

car escorts), calling out warnings the whole way.


Trivia Question:  Lanterns were hung in the steeple of the Old North Church to notify the riders if the

British were marching around the land mass or loading in the longboats … “One if by land, two if by

sea.”  Which was it? 





Observances and re-enactments of the battles occur annually at the Lexington Green (around 6:00

am) and the Old North Bridge in Concord (around 9:00 am). The 2017-2018 World Champion

Boston Red Sox have been scheduled to play a home game at Fenway Park on Patriots' Day

every year since 1959. Perhaps the biggest event of Patriots' Day is the Boston Marathon, which has

been run every Patriots' Day since April 19, 1897 to mark the then-recently established holiday.  The

race links the Athenian and American struggles for liberty… marathons being so named after the

Greek Battle of Marathon.


              Friday Funnies


What did George Washington say to his men before they crossed the Delaware?…”Get in the

   boat, men!”

What did King George think of the American colonists?… He thought they were revolting!

What did Paul Revere say at the end of his historic ride?… I’ve got to get a softer saddle!

A Hot Tip2017-04-07

A Tip


No, not some information for the track !!!  We're talking Watt-Flex® cartridge heaters.  The

question about use of the hot tip and cool tip has resurfaced a few times so let's review.

When we bend our heater over on itself, we have the option of leaving the coil compressed

so that it passes right across the tip of the heater, producing a fully heated tip or stretching

the coil so it de-rates the tip wattage.


The fully heated tip is exclusive to our split sheath design and should only be used when the

heat can be drawn off the tip of the heater through contact with the end of a closed bore

or sufficient air movement across the tip to wipe the heat away.  The hot tip is ideal for use

in branding tools, heat stake machinery, punch sealing machines, hot air knives and gate

probes for injection molding.



The cool tip design produces heat to the end of the heater, but essentially takes heat off

the "crown" of the tip.  If you look into an open bore, it will appear that the heater has a hot

tip as the capillary heat will move down the sheath to the tip.  The fear is that, if the heat

cannot be pulled off a hot tip, it will decrease the ability of the MgO insulation to act as a

dielectric and a short to sheath will occur.


Therefore, a heater to be used in an open bore should be designed as a cool tip.  Any hole

that is drilled through a laminating press, heat seal platen, packaging sealing bar, extrusion

head, plastic or rubber mold or manifold, thermoforming die and screen changer will employ

a cool tip.  This variety provides you with more options for successful Watt-Flex sales.


This Ad will appear in an e-newsletter

in GlobalSpec today … we are expecting more leads

of our distributors to follow … stay tuned !!!



            Friday Funnies


I asked the waitress for a quickie and she slapped me.  The elderly lady at the next

table leaned over and said, ‘It’s pronounced quiche, dear.”

35 Year Celebration2017-03-31

35 Year Celebration


Dale Lyons has run the office at Dalton Electric Heating for 35 years.  She began in

our old facility in Beverly, Massachusetts and has presided over the administration

of quotes, orders, invoices and collections.   She moved to our facility in Ipswich and

watched the company double and double in size, all the while managing growth with

capable attention.  All recipients of this TGID Newsletter are familiar with Dale’s

efficiency and response to customer requirements.


So for Dale’s 35th Anniversary, we threw a big company-wide party.  The great

surprise for her was that her son drove up from Connecticut and appeared at the

event.  We enjoyed an Italian buffet topped with a huge cake and ice cream.





We all look forward to the years ahead, filled with success and growth and it’s

comforting to know that Dale will be with us, exercising her special brand of

efficiency at Dalton Electric.




              Friday Funnies

The last of the Paraprosdokians

In filling out an application, where it says, "In case of emergency, notify.." I answered "a doctor."


Women will never be equal to men until they can walk down the street with a bald head and a

beer gut, and still think they are sexy.


You do not need a parachute to skydive. You only need a parachute to skydive twice.

I used to be indecisive, but now I'm not so sure.

Train Your Customer2017-03-24

Train Your Customer


If you can teach your customers a trick or two, you will raise their satisfaction with you

and your products.  Companies and effective salespeople all maintain that training is

a useful tool to raise satisfaction and retention.  It basically comes down to a simple

premise … customers who understand your products get the most out of their purchases

and are able to prevent or fix problems.


For example, share your design considerations with your customer:  Heaters are

sized so that heated section is not outside of the bore … teach them how length

tolerance impacts that design.  A flange or mounting bracket can best position and

hold the heater to optimize heat transfer.  Increasing wire size and possibly adding

a clip support will eliminate failure caused by wire flexing and movement.


Educate customers each time that you have contact with them.  Explain how and why

you did something to increase the effectiveness of the cartridge in their application.

Do it in an email so they will have something they can reference in the future.  And

if it is something they can do in the future, offer to show them how, or reinforce

something that you already taught them.                                                                                                           


       Friday Funnies 

More Paraprosdokians …

We never really grow up -- we only learn how to act in public.

War does not determine who is right, only who is left.

Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.

To steal ideas from one person is plagiarism. To steal from many is research.

Lead Wire Protection2017-03-17

Lead Wire Protection


The straight or right angle header on the Watt-Flex® cartridge heater is designed as a transition

piece between the heater and lead wire protection, usually either stainless hose or braid.  The

opening is slightly larger than the diameter of the heater which allows for heater expansion in the

bore.  And the header is welded on one side to accommodate this bilateral expansion.


Occasionally, a customer will use the header in the process of insertion into the bore by tapping

(or banging) it with a hammer and screw driver.  Since the header is welded on one side, this

process may cause the header to cock over at an angle, such that it comes in contact with the

insulation over the heater terminal.  From there, it is simply a matter of time before the woven

fiberglass insulation used with high temperature wire will break down.





The other problem is that the beating on the header can cause a cracking or breaking of the weld so

that it fails over time, resulting in the header pulling away from the heater (see above).  This will contribute  

to premature failure if there is any movement of the heated work piece. 



The solution to this problem is welding the header on both sides.  If the heater is longer than 12"

(depending on diameter), it will still expand in the bore to the point that contact is not a concern.

This "weld-around" technique will provide stability and integrity of the header so that it can take

a beating and not be affected.  Dalton Electric believes that it is our responsibility to accommodate

the customer's application and cause them to have to change their processes as little as possible.


        Friday Funnies


A man in Topeka, Kansas decided to write a book about Churches around the country. He began by

flying to San Francisco and started working his way east. Going to a very large church, he began taking

photographs and making notes. He spotted a golden telephone on the vestibule wall and was intrigued

with a sign, which read 'Calls: $10,000 a minute.'

Seeking out the pastor he asked about the phone and the sign. The pastor answered that this golden

phone is, in fact, a direct line to heaven and if he pays the price he can talk directly to God. The man

thanked the pastor and continued on his way. As he continued to visit churches in Seattle , Dallas,

St. Louis, Chicago, Milwaukee, and around the United States, he found more phones, with the same

sign, and the same answer from each pastor.

Finally, he arrived in Massachusetts.  Upon entering a church in Boston, MA. Behold - he saw the usual

golden telephone. But THIS time, the sign read "Calls: 35 cents."  Fascinated, he asked to talk to the pastor,

"Reverend, I have been in cities all across the country and in each church I have found this golden telephone

and have been told it is a direct line to Heaven and that I could talk to God, but in the other churches the cost

was $10,000 a minute. Your sign reads only 35 cents a call. Why?"



The pastor, smiling benignly, replied : "Son, you're in Boston--home of the Red Sox, New England Patriots,

Boston Celtics, and the Boston Bruins !  'You're in God's Country', It's a local call.

     Happy St. Patrick’s Day !!!

Minimizing Risk2017-03-10

Minimizing Risk


Value, value, value ... is what many successful salespeople spend all of their time

selling.  Features, advantages, benefits become the center point of "consultive"

selling.  But in their enthusiasm, salespeople often forget the flip side.  Many of

today's decision makers approach their buying from an investment standpoint,

with concern about using their company's money wisely.



Another approach to employ, depending on the response of your prospect to

your investigating questions, is to minimize risk.  How can your offer minimize

their chance of experiencing problems.  Machine downtime is a killer in a manu-

facturing environment and is usually far more expensive than the cost of a cart-

ridge heater.


If you can effectively isolate several concerns on the part of your prospect, risk

reduction may be the most effective approach.  Bore seizure ... we can eliminate

that.  Constant replacement of heaters ... the Watt-Flex® cartridge heater will

extend operations with its longer life.  Problems with sections of a heater going

cold ... our continuous coil make that risk go away.


Don't let a prospect assume that risk and problems are limitations with which they

must live.  Effective questioning will uncover the risks and if they are a primary

concern, become an ally in minimizing them.



               Friday Funnies


More Paraprosdokians

To be sure of hitting the target, shoot first and call whatever you hit the target.

You're never too old to learn something stupid.

I'm supposed to respect my elders, but it's getting harder and harder for me to

find one now.



Wire Temperature Notes2017-03-03

Wire Temperature Notes


Generally we use Grade "A" Nickel stranded wire because is provides greater integrity

in flexing situations against fatigue and failure.  It also has an advantage as its coefficient

of expansion is closer to that of the stainless steel pin into which it is crimped and it is

less likely to form a resistance joint.  The alternative to this wire is Nickel Clad Copper

(NCC) stranded wire.  It has a much higher amperage carrying capability and is used

when the amperage specification surpasses that of Nickel wire.


                           High temp. nickel leads


The tracer, or strand of colored fiberglass in the primary insulation, is coded to inform

what that insulation and wire is.  The blue tracer (shown above) is used in high temp.

nickel wire.  If there are Blue and Red tracers in the insulation, it is high temp. NCC

wire and, if there is a red tracer, the wire is standard temp. NCC wire.  Simply put,

Blue = high temp and Red = NCC.


One further note ... if the application temperature is borderline for the standard temp.

leads (450 to 500 degF), you may want to consider using standard temp. leads with

high temp. sleeve.  We will do that at no additional cost and it may make the

difference in life of the insulation at the terminal end.




                 Friday Funnies

Paraprosdokians are figures of speech in which the latter part of a sentence or phrase

is surprising or unexpected and is frequently humorous. (Winston Churchill loved them).


Where there's a will, I want to be in it.


The last thing I want to do is hurt you ...but it's still on my list.


Since light travels faster than sound, some people appear bright until you hear them speak.


If I agreed with you, we'd both be wrong.

Word-of-Mouth (too)2017-02-24

Word of mouth (too)     


Last week we discussed the process of securing referrals from different sources and

working a system of Word-of-Mouth marketing.  But referrals and recommendations

go cold quickly and it is important to capitalize on them.  One necessary function in

this process is the implementation of a contact management database which allows

you to capture and track your referral leads.


Move on them quickly !!!  As soon as you receive the referral or hear that you have

been recommended, make a call and/or appointment to follow it up.  Professionalism

and respect in your approach to the prospect are important, since you don't want

your referring source to regret helping you and your company.  And don't forget to

personally thank and update your referral source.


A great way to motivate existing customers to refer your business is to offer them

a special discount or send them a gift certificate to a restaurant when a prospect

becomes a client.  Take full advantage of your existing customers and other

referral sources by recognizing this valuable asset to you and your company.




               Friday Funnies


You know that tingly little feeling you get when you like someone? That's your

common sense leaving your body.

My therapist says I have a preoccupation with vengeance. We'll see about that.


If you think nobody cares whether you're alive, try missing a couple of payments.




Finding ways to grow your territory or your business can be difficult.  One of the most

overlooked, but cost-effective marketing methods is word-of-mouth.  Referrals repre-

sent a great potential for growth because, by recommendation, you establish

credibility with a prospect and less time and dedication is required to close the




You will naturally gain business referrals as a result of successful product and

service delivery, but you will gain more by pursuing them.  Many of your customers

have worked for area companies or firms in the same business.  Their network of

contacts are generally available to the effective salesperson requesting assistance.


You can start by asking your existing customers to refer new prospects to you and

your company.  Different sources of referrals can include other companies in an

industrial park, businesses that sell services in your market, your vendors, industry

associations and even your friends and families.

Referrals carry a certain credibility that allows you to meet new prospects and

bypass the initial work required to establish yourself and your company as a

valued supplier.  Look around ... take full advantage of referral opportunities.


       Friday Funnies


Just read that 4,153,237 people got married last year, not to cause any trouble but

shouldn't that be an even number?


I find it ironic that the colors red, white, and blue stand for freedom until they are

flashing behind you.


Did you know that dolphins are so smart that within a few weeks of captivity, they

can train people to stand on the very edge of the pool and throw them fish?


Terminal Sleeves2017-02-10

Terminal Sleeves

Terminal protection is extremely important for any cartridge heater.   At the end of the Watt-Flex®

cartridge heater we have a hollow core pin into which the wire is crimped.  Since the wire insulation

cannot be extended over this, we must sleeve it for electrical isolation.  This is accomplished with a

short length of sleeving from 7/8" (smaller diameters) to 1-1/8" long for 1/2" diameter and up.  


   Standard Temperature Sleeve 


Standard temperature wire is sleeved with a red colored silicone rubber coated woven fiberglass. 

This sleeving provides the best insulation and can be simply inserted into the terminal cavity or

installed into RTV potting for superior contamination protection.  Another standard temperature

option is Teflon sleeving.  This extruded Teflon tube is an excellent contaminant barrier, but does

not necessarily snug to the primary insulation of the wire.


   Teflon Sleeve


The high temperature wire receives a blue woven fiberglass sleeving with a high temperature

binder.  This is rated to 840°F (450°C) along with the high temp. wire insulation and is also

inserted into the terminal cavity.  It does not present an effective contaminant barrier, but

provides good isolation at high temperatures.


   High Temperature Sleeve 


If the temperature rating is more extreme, a tan-colored VHT (very high temperature)

sleeving can be utilized.  This sleeving is woven fiberglass like the blue high temp. but

has a binder that is rated to 1600°F.




    Friday Funnies


A little girl asked her mother, 'How did the human race appear?'

The mother answered, 'God made Adam and Eve and they had children and so
all mankind was made.'

Two days later the girl asked her father the same question.
The father answered, 'Many years ago there were monkeys from which the
human race evolved.'

The confused girl returned to her mother and said, 'Mom, how is it
possible that you told me the human race was created by God, and Dad
said they developed from monkeys?'

The mother answered, 'Well, dear, it is very simple. I told you about my
side of the family and your father told you about his.'

2017 Advertising2017-02-03

2017 Advertising

Advertising has taken on a changing structure over the past years. We have continued

with print ads in a number of magazines, focusing on elimination of problems with no

bore seizure and even temperature profile ads.  And we continue with a few annuals,

and Buyers Guides, supported with on-line exposure.  And we continue with a few

e-product apearances, including post card mailings.

Additionally, we purchase key words on the internet, which focuses potential customers

to our website, .  And we drive traffic to our website through

appearances in on line Newsletters such as the one below:


Your Regional Managers will be working with our Customer Service people to get

leads to you for follow-up.  We look forward to a healthy and growth oriented 2017

and will enjoy sharing that success with you.

          Go Pats Party



Perfectly Profiled2017-01-27

Perfectly Profiled

The continuous coil, a product of the unique design of the Watt-Flex® cartridge

heater, provides several benefits that immediately translate in customer

applications.  Conventional heaters of 8 inches or more have two (or more) sections

of resistance coil, each wired in parallel to two rods that transverse the heater.

The first disadvantage of this construction is that heat-up is extremely uneven

as shown in the customer generated data below.  Section junctions provide large

cool areas and a complete lack of consistency of temperature profile.

The Watt-Flex cartridge heater has a continuous coil running the length of the heater

in one leg and then back again in the other leg.  This provides an absolutely even

temperature profile as shown at:

The temperature drop that you see at either end of the measurement is a result of the

technique by which the customer measured temperature.  It was done on the outside

of a sealing bar and demonstrates the radiant temperature loss of any heat sink.  Often,

due to the even profile of the Watt-Flex heater, it can replace a conventional heater with

distributed wattage to compensate for this heat loss.

             Friday Funnies

Husband and wife were sitting with glasses of wine.  The wife said, ”All through my

forty years of marriage you’ve been there for comfort and help through the difficult

times.  I do love you !!!”

He glanced up at her and asked, “Is that you or the wine talking?”

She replied, “That’s me … talking to the wine.

Welcome Jamie2017-01-20

Welcome Jamie


Dalton Electric Heating Co. has a new addition to the office staff.  Jamie Baker has joined

us in the capacity of Customer Service and Telemarketing and will be working on a part-time

basis.  She has spent her first week making heaters on the Production floor to get a true

understanding of the process and is now being trained on applications and Dalton procedures.

Jamie comes to us with great customer service experience of more than ten years and a

wealth of technical understanding, having spent many years with an industrial valve company.




In her spare time Jamie makes jewelry and loves to spend all four seasons on the beach.  She

is an avid birdwatcher and is a practicing photographer.  She lives locally with Chris and their

cheering squad of three daughters.  We welcome Jamie in her proactive role of telemarketing

to cartridge heater prospects and leads, as well as coordinating marketing efforts with our






                      Friday Funnies


Hi Fred,

This is Alan next door. I have a confession to make. I've been riddled with guilt these past few months

and have been trying to get the courage to tell you to your face, but I am at least now telling you in text,

as I can't live with myself a moment longer without you knowing. The truth is I have been sharing your

wife, day and night when you're not around, in fact, probably more than you. I haven't been getting it

at home recently,  but that's no excuse, I know. The temptation was just too much. I can no longer live

with the guilt and I hope you will accept my sincerest apologies and forgive me. It won't happen again.

Please suggest a fee for usage and I'll pay you.

Regards, Alan


Fred, feeling insulted and betrayed, grabbed his gun, and shot his neighbor dead. He returned home

where he poured himself a stiff drink and sat down on the sofa. He took out his phone where he saw

he has a second message from his neighbor:


Hi Fred, This is Alan next door again.
Sorry about the typo on my last text. I expect you figured it out anyway, and that you noticed that

darned Auto-Correct changed 'WiFi' to 'Wife.'  Technology, hey?

Regards, Alan